Design and development of Eldorado e-commerce systems

2006 – 2010
Website: www.eldorado.ru
Development: 2006 – 2010
Key members: Alexander Suhov, Egor Kovalchuk, Alexander Serbul, Sergei Golovanevskiy, and Egor Volkov
Technology used: 1C-Bitrix: Site management
+7 (495) 771-7363

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Major Milestones

In the beginning of 2006, the QSOFT team had been tasked with the development of Eldorado company’s online store. As a result, we created an online store, and integrated with SAP R3 on the 1C-Bitrix: site management platform in just 4 short months.

By 2007, the project has become the largest online retailer of home appliances in Russia. Reaching 2 million hits per day, the online store’s turnover in 2007 was $60 million. Development continued rapidly and for the first half of 2009, Eldorado has increased online sales by 40%.

For the first time in Russia we implemented “In-store pickup”, which allows customers to order items online and pick them up at any store in Russia. We also included a way to check online availability of goods in any store, and reserve them. This task required the development of a special data exchange interface between the website and the accounting systems of Eldorado.

As a result of four years of continuous development, we have created a unique set of tools which provides the store with market leader attributes. The automation system we’ve developed includes internal office interfaces for management, interfaces for marketing campaigns, a product recommendation engine, and deep integration with ERP and warehouse programs.

January 2010 Development of the marketing campaign management module
August 2009 Regional development update for online store in Kazakhstan
June 2009 Integration with partners’ warehouses
February 2009 Development of internal office interfaces
October 2008 Full website redesign
June 2008 Development of a product recommendation engine as well as a free gift reward system with technology from Nanosemantika
March 2008 Implementation of “In-store pickup” (product reservation and pickup from any store on the network)
November 2007 Ukrainian version of the online store launched
March 2007 Catalog refinement; “Recommended Product” basket introduction
September 2006 Development of the online store; integration with SAP R3
2,000,000
Average hits per day
$ 100 MLN
In revenue for 2009
#1
Russia's first “In-store pickup” service
24x7
Project and server architecture support with high level SLA
SAP R3
Full integration and accurate stock numbers in real time across entire network of stores
4 websites
Based on one platform: Eldorado’s online store in Russia, Ukraine and Kazakhstan, as well as the online store ETO
“The Eldorado company has been cooperating with QSOFT for over 3 years. During this time, we have become the Russian leader of home appliance sales online and QSOFT has become the leading web-developer. While cooperating, they have showed themselves as qualified and ambitious professionals, taking each new task as a challenge. All problems arising in the work process, are always resolved quickly and constructively. The complexity of our website cannot be underestimated — several online stores with a wide range of features, a content management system designed specifically for our needs, and an integration with internal information systems. QSOFT is one of the few companies in Russia, which can successfully finish a technically complex web project such as ours.”

Mikhail Morozov,
Internet projects Development Manager

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