Development and support for MTS online store

2009 – present
Website: www.shop.mts.ru
Development: 2009 – present
The project involved: 68 specialists
Key members: Elena Ushkova, Maxim Krisanov, Nikita Safonov, Evgeny Smirnov, Sergey Motirev, and Egor Sharapov
Technology used: 1C-Bitrix: Site management
+7 (495) 771-7363

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Major Milestones

From 2009 our team at QSOFT has developed and supported Mobile TeleSystems (MTS) online store. We started the project from scratch and went live in a record 2 months. We have worked continuously to upgrade functionality and scale the entire infrastructure of the online store to ensure stable operation during heavy traffic.

Our team has developed a complex solution to automate large retailer internet commerce. The solution we created includes interfaces for call-center operations, POS (point of sales) terminals, marketing campaign managers to increase reoccurring customers, as well as complex functionality for increasing revenue per customer through a recommendation engine. The solution also offers an insight into the analysis of employee KPI.

The system aggregates an enormous amount of logistical data, and allows the system operator to accurately inform buyers of the most convenient way to purchase goods (including “In-store pickup”) as well as handle certain actions through system automated triggers based on customer actions and requests.

November 2013 Modernization of the fault-tolerant geo-distributed architecture
May 2013 Catalog refinement; payment from a subscriber's existing account
December 2012 CRM integration; product recommendation engine development
April 2012 Third-party warehouse and supply-chain system development; performance optimizations
October 2011 Creation of operator interfaces; integration with mts.ru
May 2011 Interface development for sales department
December 2010 In-store pickup implementation and marketing campaign module development
April 2010 Development of regional versions
December 2009 Launch of the online store of mobile phones and monthly plans
2000
Connected in-store pickup locations in 87 regions of Russia
24х7
Support entire online store infrastructure with high SLA
CRM
Product recommendations system and integration with subscriber profile
20
Integrations with internal and external systems
2.5x
Increase in online store turnover for 2013. In 2012 conversions amounted to 1 billion rubles
4,000,000
Hits per day, update every 15 minutes
“Mobile TeleSystems” (MTS) is the largest cellular operator in Russia and the CIS (Russian Commonwealth). Together with its subsidiaries, the company serves more than 87 million subscribers. In 2008, MTS was among the top hundred leading global brands according to the BRANDZ™ rating, published by the Financial Times and the international research agency Millward Brown.

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