Development and support during market entry, QSOFT

Website:	www.sapato.ru
Development:	2010 — 2011
The project involved:	12 specialists
Key members:	Denis Steczurin, Sergei Tolubaev, Andrei Antipov, Andrei Begun, and Kirill Potehin
Technology used:	1C-Bitrix: Site management

Major Milestones

In the beginning of April 2010, QSOFT was given the task to design and launch a new online shoe store in a very ambitious two months from start to finish. We completed the project successfully. Sapato has become a dynamically expanding project with consistent growth in sales and an ambitious plan to become a market leader.

With the 1C-Bitrix: Site management platform, we have implemented a scable

solution that has been successful in growing alongside the company.

The online store is integrated with the 1C Trade management platform for shoe types, model names, and prices as well as a warehouse program which updates accurate stock numbers in the context of shoe sizes and ships approved orders.

In February 2012, the largest online retailer in Russia “Ozon” announced the acquisition of the online shoe store Sapato.ru.

2 months

Of development for initial store launch

2,500,000

Visitors per month for the Spring-Summer 2012 season

First

Specialized online shoe store in Russia

Full integration with the 1C Trade Management program

Top 30

Russian internet companies (according to Forbes)

$ 50,000,000

Acqusition (according to experts)

Direct Group is a diversified company based on a unique business model that allows it to create, run and apply an innovative approach to business with both foreign and Russian investments. The Sapato.ru project was launched in June 2010, and became one of the most significant startups in the e-commerce segment. Successful online retailers Zappos and Zalando served as role models. Sapato.ru needed less than two years of rapid development to take a leading position in the market of online trading.

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Developed version 1 of online store on 1C-Bitrix