Developed version 1 of Svyaznoy's online store on 1C-Bitrix

Development: 2008
The project involved: 15 specialists
Key members: Alina Huzina, Michail Czirulnikov, Alexander Litkin, Mikhail Ermolaev, Vitaliy Chesnokov, and Stanislav Morozov
Technology used: 1C-Bitrix: Site management

Major Milestones

At the end of 2008, our team created the new version of the online store for Svyaznoy. The final product was based on the 1C-Bitrix: Site management platform. This version was the logical continuation of the large-scale marketing campaign to rework and modernize the company image.

The result of our work is intended to implement the company's plans to increase sales using the electronic platform, and also serve as a

strong basis for future scaling of the services provided by the online store.

A complex data storage model was implemented to contain information about goods, their associated costs, and product availabilities — which varied by region. Each product category had separate defined sets of properties to account for regional shipping, currency, and more. Flexible search filters were implemented in the goods catalog to reflect accurate availability within the selected regions.

Regions with unique availability counts and prices
Optimized for heavy traffic
$50 MLN
In store revenue for 2009
Product categories with individual property sets
Tight integration with each regional office’s automation system
Complex data storage model implementation contains information about goods, their associated costs and availabilities, which may vary by region
Svyaznoy is a retail chain specializing in the sale of cellular operator services, mobile and home telephony, portable digital devices and accessories. The company is an official distributor of GSM and DECT-standard devices from leading manufacturers as well as a dealer for mobile operators. Branches are located in St. Petersburg, Nizhny Novgorod, Kazan, Yekaterinburg, Khabarovsk, Rostov-on-Don, Novosibirsk, Belarus.

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101000, Russia, Moscow, Pokrovsky Boulevard, 4/17, building 1 +7 (495) 771-7363