Development of the marketing campaign management module
| Website: | www.eldorado.ru |
| Development: | 2006 – 2010 |
| Key members: | Alexander Suhov, Egor Kovalchuk, Alexander Serbul, Sergei Golovanevskiy, and Egor Volkov |
| Technology used: | 1C-Bitrix: Site management |
In the beginning of 2006, the QSOFT team had been tasked with the development of Eldorado company’s online store. As a result, we created an online store, and integrated with SAP R3 on the 1C-Bitrix: site management platform in just 4 short months.
By 2007, the project has become the largest online retailer of home appliances in Russia. Reaching 2 million hits per day, the online store’s turnover in 2007 was $60 million. Development continued rapidly and for the first half of 2009, Eldorado has increased online sales by 40%.
For the first time in Russia we implemented “In-store pickup”, which allows customers to order items online and pick them up at any store in Russia. We also included a way to check online availability of goods in any store, and reserve them. This task required the development of a special data exchange interface between the website and the accounting systems of Eldorado.
As a result of four years of continuous development, we have created a unique set of tools which provides the store with market leader attributes. The automation system we’ve developed includes internal office interfaces for management, interfaces for marketing campaigns, a product recommendation engine, and deep integration with ERP and warehouse programs.
“The Eldorado company has been cooperating with QSOFT for over 3 years. During this time, we have become the Russian leader of home appliance sales online and QSOFT has become the leading web-developer. While cooperating, they have showed themselves as qualified and ambitious professionals, taking each new task as a challenge. All problems arising in the work process, are always resolved quickly and constructively. The complexity of our website cannot be underestimated — several online stores with a wide range of features, a content management system designed specifically for our needs, and an integration with internal information systems. QSOFT is one of the few companies in Russia, which can successfully finish a technically complex web project such as ours.”
Mikhail Morozov ,
Internet projects Development Manager
